This online banner developed for recruiment purposes is based on the premise that younger millenials had trouble realizing where they were really from. The target has typically spent half of their short life in one culture and half in another.
McCafé smoothies were launched with this digital innitiative on Youtube that allowed the user to interact with the video and create the "hottest summer mix". The underlining message is that McDonal's fruit and yogurt mixes were perfect for the summer sun and fun.
Content developed for Hispanic millenials using popular Urban Latino music duo, Angel y Khriz. With this innitiative that cost the client 40K, we were able to obtain more than 2MM in free media exposure and made the Mazda 2 the best selling car in its category during launch phase.
The first content ever created by the US Navy for a Hispanic target, this excerpt is part of a 40-minute video that follows two typical Hispanic young adults as they realize that the NAVY is a great option for a successful professional future.
